Lagunitas

Translating Lagunitas’ iconic brand voice into modern content.

This speculative case study explores how Lagunitas’ playful, irreverent brand voice could translate into contemporary digital content.

✓ Social Video Concepts (Vertical + Horizontal)
✓ Email Campaign Copy
✓ Interactive Webpage Concept
✓ BottleRock Event Coverage Plan
✓ Cross-Platform Brand Storytelling