MY STORY

As a brand and marketing creative who loves the full picture, I specialize in helping small brands figure out how they want to show up in the world and then doing the hands-on work to make it happen.

I'm happy to jump into any project, but when I'm close to the build it's even better. Most recently I've been leading brand and marketing for I AM, a legacy fragrance brand that needed a full creative and operational reset. I rebuilt the visual direction, built and now lead a remote team across social, email, events, and partnerships, and have been involved in everything from photoshoots and campaigns to bookkeeping and inventory systems. The part I love most is keeping everyone aligned on the same vision so it translates across every touchpoint: social, email, packaging, gifting, customer experience, all of it.

My background is broad by design. It spans creative direction, content creation, social media, email marketing, influencer outreach, campaign coordination, photography, and brand strategy. Previously, I coordinated integrated marketing campaigns across designers, developers, and clients at a boutique agency, which gave me a strong foundation in keeping complex projects organized and moving.

Most of my experience has been with small brands, and that's where I've learned to be resourceful, work smart within tight budgets, and figure things out when there's no playbook. Building a team is just as rewarding to me as building a brand. Seeing a group of people click into a shared creative direction and execute together is one of the most satisfying things about this work.

That entrepreneurial instinct shows up in my personal projects too. I founded Aye Mija, a handmade accessories brand inspired by my Mexican heritage, where I designed the product line, built the brand identity, and directed all the photography myself. It taught me that there's nothing quite like watching an idea become a real brand world, and that's something I carry into everything I do.

If you're building something and need someone who can lead, create, and keep up, I'd love to connect.