I AM

Repositioning a heritage fragrance brand for modern, ritual-driven identity.

I AM Fragrance is a Los Angeles-based fragrance brand rooted in ritual, intention, and the belief that scent is a daily practice. As Marketing & Brand Lead, I oversee every aspect of how the brand shows up in the world, from the website and email campaigns to content strategy, photography, and day-to-day operations.

✔ Brand Narrative & Content Pillars
✔ Lifecycle Email Flows
✔ Influencer Strategy & Ambassador Outreach
✔ Website Architecture & Product Strategy
✔ Cross-Functional Launch Coordination
✔ Creative Direction & Production