While I bring marketing and brand expertise to I AM Fragrance, my role extends into nearly every aspect of running the business. I work closely with the founder to shape and execute the brand’s vision, assisting in everything from creative direction to operations. I designed and built the website, manage brand photography, and lead content creation across digital platforms. Beyond marketing, I’ve hired team members, learned bookkeeping, and overseen day-to-day operations, gaining hands-on experience in the full scope of business management.This role has been both a creative outlet and an entrepreneurial crash course, giving me the opportunity to contribute ideas, solve problems in real time, and help grow the brand from the inside out.
I conceptualized, designed, and launched Aye Mija, my one-of-one, handsewn bag brand created from a love for functional beauty and everyday femininity. Each bag is both highly practical and playful, designed for the girl who overpacks and owns it. Every piece is co-designed and sewn by my mother and me, combining her sewing expertise with my creative direction. I built the brand entirely myself, creating the website, managing all social media, and producing all brand photography, from product shots to styled lifestyle shoots that bring the brand’s personality to life.
I created this custom marketing campaign to showcase my strategic and creative approach to brand storytelling. From video content and email marketing to event coverage and editorial writing, this project demonstrates my ability to craft engaging, on-brand messaging tailored to a company’s unique identity.
With a focus on community, culture, and experience-driven marketing, I developed a multi-platform strategy designed to elevate audience engagement and brand loyalty. This case study reflects my expertise in blending content creation, digital strategy, and event marketing to create compelling, immersive brand experiences.
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For our final project in my Integrated Marketing Communications course, my team and I created a comprehensive marketing communications plan for a made-up brand called Mantra, a clean ingredient energy drink. Our goal was to strategically promote the brand in a competitive market. The key components of this assignment included creating a situational analysis, creating a SWOT analysis, identifying objectives, defining the target audience, developing marketing strategies/tactics, as well as presenting the implementation plan for our campaign.
For this project, I was hired to write content for Wine Routes, a company that has crafted a highly integrated website for travel planning in wine country. Prior to writing the content, research was conducted related to keyword search volume in order to drive traffic to a lesser-known wine region by including them in an article that covers nearby and more popular (highly searched) regions. Other surrounding regions were excluded from this article because they also have a low search volume. The goal was to give the lesser-known region a lift by association.
Ugly Bird Knits, previously named Sage Collective, was looking to rebrand their hand-made knitwear small business. They wanted their new name and logo to reflect their goal to celebrate the unconventional. By sourcing their materials second-hand and crafting unique spunky pieces, they work to promote the reworking of textile waste and stand out in the world of fast fashion.
This is a short video I created from stock footage, highlighting Sonoma County cuisine. I aimed to highlight the similar terrain, climate, and feel that Sonoma County has to Northern Italy.